Top 10 Reasons Pre-Marketing a Property Works
Builds Buyer Anticipation Before the Home Goes Live
1
Pre-marketing creates a “coming soon” buzz, which makes serious buyers feel urgency and curiosity. This often translates into strong showing activity the moment the home is listed.
Attracts Silicon Valley Buyers With Busy Schedules
2
Tech buyers often need advance notice. Pre-marketing gives them time to plan tours, arrange childcare, or coordinate with relocation teams—leading to more qualified early traffic.
Generates Competitive Momentum
3
By gathering interest before launch, sellers often start with multiple interested parties, increasing the chance of multiple offers once the home hits the MLS.
Helps You Test Pricing Strategy
4
Agents can gauge reactions from private networks, social media, or internal buyer lists to refine pricing before the home officially hits the market.
Allows Time for Last-Minute Improvements
5
Pre-marketing provides space to prepare the home—staging, minor upgrades, landscaping—while still letting buyers know something special is coming.
Maximizes Exposure to Private Agent Networks
6
Local agents often maintain strong networks. Pre-marketing taps into RE/MAX, Compass Private Exclusives, Top Agent Networks, and other off-MLS channels to surface motivated buyers early.
Reduces Days on Market
7
The goal is to launch with strong demand already in place, resulting in fast offers that keep your official DOM low—critical in luxury markets where perception matters.
Reaches Relocation Buyers Before They Arrive
8
Many buyers relocate from the Peninsula, San Francisco, Seattle, NYC, or overseas. Pre-marketing ensures the property is on their radar even before they land.
Builds a Story Around the Home
9
Professional photos, teasers, drone previews, and “coming soon” posts create narrative and emotional attachment, which is especially effective in the Los Altos luxury segment.
Increases the Likelihood of Selling Above List Price
10
The combination of early interest, scarcity, and urgency often positions the home to receive stronger offers—with better terms, fewer contingencies, and higher prices.